Brand Strategy 

There’s a natural crossover between brand strategy, coaching and business psychology. Leaders shape an organisation’s culture as well as its direction, and both have a bearing on the brand: what an organisation says about itself needs to be reflected in how it's led and what it's like to work there. 

I mostly work with professional-services firms, consultancies and other organisations built on specialist expertise. They know their subject inside out, but that can make it surprisingly difficult to explain clearly what they do, why it matters and why someone should choose them.

I help them answer those questions by clarifying their positioning, value proposition and messaging, how their services fit together and the tone of voice they use. My work often includes writing the language that brings the thinking together, from the central story and messaging framework to websites and other key communications. 

I avoid 100-page decks of frameworks and strategy jargon and focus instead on working with my clients to create clear, simple, engaging guidance that anyone in an organisation can understand and use.